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Growth · Course

Digital Marketing

Learn how to grow brands through practical campaigns, content, and digital strategy.

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✓10 weeks✓Live + campaign-based✓Job-ready portfolio
Program overview

Build skills
that compound.

Learn to plan, launch, measure and optimize digital marketing campaigns for real businesses. The program combines strategy, creative content, SEO, paid media, analytics, AI and client-ready execution.

  • ✓Live, instructor-led sessions
  • ✓A real project after every module
  • ✓1:1 mentorship and code reviews
  • ✓Career and interview preparation
The syllabus / 6 months

A clear path from
first principles to shipped work.

Each month combines focused modules with a project that turns new skills into something real.

01

Digital Marketing & Content Creation

Strategy

  • Marketing ecosystem
  • Customer journey and funnel
  • Personas and buyer intent
  • Objectives, KPIs and competitor research

Brand + content

  • Brand positioning and voice
  • Content pillars and calendars
  • Storytelling
  • Canva and social creatives
PROJECTBrand Launch Campaign with positioning, audience, competitor analysis, 30-day calendar and 10 creatives.
02

Social Media Marketing

Platforms

  • Instagram and Facebook
  • LinkedIn personal branding and B2B
  • YouTube channel and SEO
  • Reels, stories and carousels

Management

  • Scheduling and community management
  • Comments and messages
  • Crisis management
  • Insights and monthly reporting
PROJECT30-Day Social Media Campaign with 15+ posts, reels, stories, engagement plan and report.
03

SEO, Websites & Content Growth

SEO

  • Search intent
  • Keyword research and clustering
  • On-page, off-page and technical SEO
  • Schema, speed and Core Web Vitals

Web + local

  • Sitemaps and indexing
  • Google Business Profile
  • Local landing pages
  • Conversion-focused landing pages and forms
PROJECTSEO Growth Project with audit, keyword map, optimization plan, technical checklist and backlink strategy.
04

Paid Ads & Lead Generation

Google Ads

  • Search and display campaigns
  • Keywords and match types
  • Bidding and budgets
  • Conversion tracking and Quality Score

Meta Ads + CRO

  • Audiences and retargeting
  • Creative hooks and CTAs
  • A/B testing
  • Landing page and form optimization
PROJECTPaid Lead Generation Campaign from audience and creative through landing page, lead and follow-up.
05

Analytics, Email & Automation

Measurement

  • GA4 properties and events
  • Conversions and UTMs
  • Search Console
  • Traffic, leads, revenue and ROI

Lifecycle marketing

  • Email lists and sequences
  • WhatsApp Business
  • Lead scoring
  • CRM and automated follow-up
PROJECTComplete Marketing Analytics Report covering traffic, leads, social, SEO, ads, conversions and recommendations.
06

AI Marketing, Freelancing & Client Project

AI for marketing

  • Market and competitor research
  • Content calendars and copy
  • SEO clustering
  • AI image, video and analytics tools

Freelancing + clients

  • Profiles, proposals and pricing
  • Scope and onboarding
  • Client reporting and retention
  • Live campaign execution
PROJECT90-Day Real Business Growth Strategy with research, execution, analytics, optimization and presentation.
Your toolkit

Technology
you will use.

CanvaMeta Business SuiteInstagramFacebookLinkedInYouTube StudioGoogle Search ConsoleKeyword PlannerGoogle AdsMeta Ads ManagerGoogle Analytics 4Looker StudioWhatsApp BusinessChatGPT + Gemini
Career outcomes

Ready for your
next role.

01Digital Marketing Executive
02SEO Specialist
03Social Media Manager
04Performance Marketing Executive
05Growth Marketing Executive
06Digital Marketing Analyst
07Freelance Digital Marketer
Project portfolio

Leave with proof,
not just notes.

01Brand Launch Campaign
0230-Day Social Media Campaign
03SEO Growth Project
04Paid Lead Generation Campaign
05Marketing Analytics Report
06AI Marketing Campaign
0790-Day Business Growth Strategy